by David Holland, published in 2013. This is one of Holland’s flagship books. A great source of inspiration to those in a Small to Medium Enterprise (SME) or thinking of starting a small business of their own. Holland provides a creative approach to sales and marketing and educates the reader in how to create that Wow to win customers in the marketplace. I like books that provide great inspiration and make you put them down and think for yourself and this book does not disappoint. This 270-page book is packed with stories, illustrations and the eight rules of business that get you thinking of new ideas to Wow your own customers. Holland explains the business challenges at each stage of the growth process and encourages you to systemize your business from the beginning. A great primer for anyone wishing to start their own business, not sure where to start, or already bogged down in the administration that running a small business requires.